No matter how you look at it, marketing is an intricate field with several layers and nuances to it. While you can leverage your marketing activities to get closer to achieving your business objectives, bear in mind that it cannot be an add-on task to your to-do list. For a robust marketing campaign, you need to be dedicated and innovative. If you don’t have a plan of action to guide you, the entire process can be quite exhausting.
The key to a successful marketing campaign begins with simplifying your entire workflow process. This doesn’t mean you get to be laid back with your efforts; it means you need to be highly efficient. This way, everything you do will be focused and purposeful which means you get better results.
So, What Does Transcription Services Have to Do with My Digital Marketing Campaign?
If the content you use for your digital marketing efforts is the proverbial white swan you see floating effortlessly around the lake, then your business transcripts are the submerged legs working hard out of sight to keep you afloat.
If you have any sort of online visibility and presence in the form of audio or video, you are going to need a great transcript to go with it. Let’s shed light on the top 5 ways effective business transcription can enhance your marketing efforts.
1. Strengthen Your Search Engine Optimisation (SEO)
While top search engines like Bing and Google are good with crawling video or audio content, they aren’t great at it, at least not yet. This means your visual elements need some much-needed support from scripts that are keyword-rich and written well, meaning they can be searched effectively.
Proper business phonetic transcription can enhance your brand’s SEO efforts by providing additional aid. This means you climb up the ladder on the organic rankings front across search engines.
Great transcription with proper usage of terminologies can make or break the deal as your page either appear on Google’s first page or gets buried out of sight. With a great audio/video transcript, you can make the most of your content as you reach out and appeal to a wider audience.
2. Makes All of Your Content Database Searchable
Businesses who produce a lot of video and audio content need not be told how it can take hours to simply find one or two sound bites. Think about how great it will be if there were transcripts available for all of your content database in its entirety.
This way, all a marketer has to do, is to look for a few select keywords and find the exact file or content in no time at all to cut, edit and distribute. While accurate and effective transcription can take up a bit of time, it blasts off the roadblocks to make your marketing process easier and smooth.
3. Increase Your Video Content’s Worth
With the SEO boost you receive from keyword-rich content, your video transcripts can work wonders for your user engagement, not to mention your website traffic as well.
You can use your newfound fame to push your social media engagement by featuring the product/service/content you wish to promote. All of this has a bit of a snowball effect which makes your investment worth it.
What’s more, you can repurpose your video transcripts to align with other types of content format like email marketing campaigns, eBooks, infographics and blogs.
You can create supplemental opportunities for lead generation on multiple avenues without having to do anything from the scratch.
4. Improve Content Accessibility
It’s important to ensure that you pay special attention to your content accessibility. This means the net you cast with your content has to reach a wider audience including those with disabilities and special needs.
When you offer a product or a service that’s purely visual (think, product photos), you shut the door on people who are deaf, blind or have photosensitivity or other disabilities.
You’re also paying no heed to people whose second language is English. It’s a widely known fact that captions from the popular sitcom FRIENDS have helped many people learn English.
Moreover, people cannot always keep the volume high on their devices. In fact, many people tend to watch videos on silent mode. This tells us that, adding transcripts to a video increases the accessibility of your content in ways unimaginable.
You can no longer afford to treat transcripts as an afterthought. Your videos being found online is simply not enough today. You need to have alternatives ready to make your content consumable by all, by employing whatever methods are necessary.
5. Increase your International Reach
If you wish to expand your reach on a global level, you have to invest in localising your content to that particular region. A substantial part of video localisation is concerned with getting the translation just right. The process is all about understanding the text in its source language and presenting it to the target audience, all without losing the original meaning and contexts.
With video transcripts, you can get your message across more effectively as only a small percentage of the world’s population speaks English. Localising your video content has more to it than just translation. It means reproducing the text of the video in a manner that’s not only accurate in another language, but also adaptable to the local culture and customs.
Having said that, recording your videos in multiple languages can be time and cost consuming. For most video and audio content out there, translation and transcription are much more effective and efficient.
Getting things transcribed from seasoned experts will mean that you accelerate your tasks as you get your ducks in a row, improving your business’s bottom line. So, get in touch with professional transcription specialists to start monetising your efforts.
Author Bio: Uzma Shaikh is a self-proclaimed bookworm and works at Alphabet Secretarial. A big advocate of all things nature, she loves to delve deep into the inner workings of business and marketing. On most days, you’ll find her curled up with a book and a hot cup of tea! Click here to follow her on Twitter!