Money talks, but you can still make your marketing shine through with a strong voice even on a tight budget. In fact, limiting the amount of money you spend on advertising can actually be more beneficial.
Many companies falsely believe that throwing thousands of dollars into ads will get them more business, but that’s not how paid marketing works. You can pay to have your content shown, but that doesn’t mean the people who see it will want to interact with it. This is why having less money can help you craft more engaging content and possibly even outperform your competitors who are paying double or triple your marketing budget.
Use High-Quality Videos
Video is the most popular and effective form of advertising media. Companies that promote their services or products through video have 34 percent higher conversion rates than those that use images or text-based advertising.
Videos are, for the most part, simple to make and highly profitable in the long run, and they’re a great way to show off your products. Even simply posting on Instagram Reels or TikTok can garner your business hundreds to thousands of views without spending a dime.
Don’t Rule Out Professional Help
SEO, or search engine optimization, is the process of enhancing your website’s content and design to be more easily found by your target audience. An SEO company can help you optimize your site for maximum conversions, and they are not all as expensive as you think. Consider working with a company that specializes in helping small businesses grow online. They tend to have more flexible advertising packages and offer custom quotes for companies that want to improve their websites but can’t spend a fortune.
Tailoring your content to fit specific keywords will allow you to rank higher and be shown more frequently to relevant customers. A company can also help you clearly define your audience and break it down into smaller, more targeted segments.
If you’re looking for more marketing help than just SEO, consider working with an SEO reseller. This is a marketing or digital marketing company that works with an SEO company. SEO is an ever-evolving process, which means that many marketing companies don’t have the time to keep up with the latest changes. They partner with an SEO company who can focus on that part of your marketing strategy while your marketing advisor takes care of the rest.
Encourage User-Generated Content
Running out of ideas on what to post? Let your followers send content for you! UGC (User-generated content) can be curated through contests and giveaways. These are enticing for your audience but easy and affordable for you to run. You can give the winner a small bundle of products that tie into your latest promotional campaign.
The added bonus is free publicity you can get through their posts. When running a giveaway or contest on social media, make sure you require applicants to follow your account and tag your business in their submission photo, video, post, or comment. Doing so expands your visibility.
There are plenty of ways to get creative and attract new customers, even if you don’t have a big budget. Keep your analytics close, routinely refine your content and focus on giving your customers what they want instead of simply being seen as much as possible.