Are you looking for the best content marketing software in 2024? Whether you’re a small business or a multinational company, almost every company will benefit from using a content marketing software. Properly implemented content marketing software give many benefits for companies such as increasing visibility of your brand, improves brand awareness and recognition and generates traffic to your site and more sales.
Having said that, let us point out that not all content marketing software solutions are created equal and that some are definitely better than others. To ensure that you’re getting the right quality content marketing software, you need to take the time and learn as much as you possibly can about the features that best recommend content marketing software packages and what characteristics to consider when buying some.
With that in mind, let us find out what are the ten top content marketing software solutions the market has to offer at this point in time.
Top Content Marketing Software for 2024
1. Percolate -leading Content Marketing Platform
Percolate is a top-notch digital product agency for midsize and large organizations. It helps business teams in strategizing, planning and distributing the impact of their content marketing strategy. Percolate provides end-to-end content creation and a brand publishing solution to support users distribute content to organic and paid social media channels. This software includes inbuilt metadata models & analytics that allow you to evaluate the success of campaigns, investments, and content collaterals. Percolate integrates with multiple third-party apps such as Google Docs, Salesforce, Slack, JIRA, Microsoft Office 365, Marketo, WorkFront, and others.
2. Mintent – Content Marketing Platform & Analytics
Mintent is a cloud-based content marketing platform that provides you an intuitive hold on all your marketing activities. It is the only project management tool created exclusively for marketers. Mintent helps in simplifying and automating the workflow across the teams. The solution allows your teams to create, manage, and measure all of your marketing projects in one place. Mintent provides intelligent keyword insights from sources such as Google Analytics, Social Keywords, Backlink Anchor Text, etc. It also helps in analyzing your audience groups based on their persona, purchase mapping, and profiles for better strategy building.
3. Skyword – Content Marketing Company
Skyword is an excellent content marketing platform that creates and executes persistent content marketing strategies across social media platforms. The solution empowers businesses in building their dialogue with their clients with developing content strategy, supporting services like editorial management of content and offering creative services to help them tell meaningful brand stories. Skyword also works as a community of freelance writers and creative professionals who can be hired by users. The Skyword Marketing Calendar enables users to easily set target publishing months and submission deadlines, harnessing the collective brainpower of a content marketing team.
4. Contently -Content Marketing Platform and Expert Content Creators
Contently is a content marketing platform that offers users with options that help them create powerful brand stories and attract new audiences. This software produces super engaging content that has a unifying reach across all marketing channels. Contently has over 100,000 + freelance writers, designers, photographers,and videographers on board that work constantly to transform digital marketing returns and experience. The platform organizes the editorial process with editorial assets and calendars. Contently enables your teams to better collaborate and eliminate bottlenecks while exercising efficiency and consistency.
Scoop.it is a cloud-based content management platform that leads through intelligent knowledge of the dynamic markets that all businesses exist in. Scoop.it makes your marketing processes more efficient and worthy by bringing your teams under one performance umbrella. Scoop.it creates and distributes curated content pages, monitors and shares knowledge with coworkers privately and publishes curated content for the target audience. The software provides solutions like content curation for websites, personal branding, content hubs and content API. Pricing of Scoop.it is per user per month.
BuzzSumo is a complete platform for social media analytics and works as a data curating tool for content marketers. It helps users asses and amplifies their content so as to achieve the maximum returns on their investments and establishing a better brand presence amongst their intended audiences. Based on enquirer reports and search queries, BuzzSumo searches the web-content and informs the enquirer of the success rate by calculating the number of shares and likes. BuzzSumo analyses the performing content in all types of markets. It scan all the social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more.
Contentools is a cloud-based content management platform that automates your content market strategies in the most efficient way. The solution allows users to visualize how their digital marketing space looks like. Businesses and marketing agencies can brainstorm and approve their editorial lines, create content for blogs, social media, and emails, organize and publish through an integrated drag-and-drop editorial calendar. Users can keep track of their production and analyze its results from an SEO and social media perspective after publication. Contentools is offered on a monthly subscription basis and there is a free trial.
Turtl is a top-notch content management platform that ensures that your audiences engage with the content that you share. The solution provides an end-to-end software platform for creation of effective, engaging, and relevant content through its innovative drag-and-drop editors. Turtl supports users in identifying the most optimum platforms to distribute it depending on the nature of the intended audiences. It also helps you in measuring the efficacy of your strategies by telling you which concrete parts of the content is liked by the audiences so that you can deliver more meaningful content.
ContentStudio is a powerful cloud-based social media management and content marketing solution that serves businesses of all sizes. ContentStudios integrates all your social media platforms such as website, newsletters, social media platforms, etc. The software provides you with a built-in composer that allows you to create custom content for your social media pages. It supports you in measuring the reach and efficiency of your content by tracking the Key Performance Indicators (KPIs) and using relevant metrics to evaluate the success of the strategies. ContentStudios is offered on a monthly subscription basis. Support is extended via phone, email and live chat.
StoryChief is a professional tool that enables you to create, publish & distribute engaging content. StoryChief helps users to reduce the time required to publish content to their website, social media platforms, AMP channels, etc. It also tracks how effective your content is in engaging with the audiences by measuring it using analytics against the key performance indicators (KPIs) relevant to your business. StoryChief also features an editorial calendar that enables users to plan custom campaigns, schedule and publish content from a single place. It provides integration with different third-party applications including Flickr, Giphy, Pixabay, etc.