study showed that being a hands-off CEO is the worst way to deal with such operations. For instance, companies hire managers or other parties such as Salesforce to make all selling and customer decisions. Moving forward, they let these parties work independently and neglect their issues and operations. That might backfire and lead to a bad outcome. Hence, the participation of CEOs is important in sales decisions to drive more customers. Take a look at how this can be done.
Don’t Be Merely a Deal Maker
The biggest mistake a senior executive or CEO can make is being over confidential about reporting. You need to balance your position of authority along with your interaction with fellow employees to make the right decisions. You are responsible for signing it off on an official document that seals the deal, but at the same time, you should be thoroughly involved in the bottom-level decisions.
If your customer is clever enough, they will be able to point out that you lack an understanding of your customer lifecycle. This will have bad repercussions, and your hard work will be futile. At the same time, if you don’t update and involve your marketing team in these decisions, there will be a huge gap in communication between the client’s end and the team.
Focus on Your Growth
You need to maintain a holistic approach towards your strategies. Now being a CEO, you cannot single-handedly manage all operations involved at the bottom line, which is why you need to allot tasks tactfully. You can hire or use growth managers that look at key aspects and indicators of your sales. Attention to detail is very important while making big decisions for the company.
The CEO provides a big picture while low-level managers give inputs on the basic operations and minute details. The right way to strategize is to get the two of them together for a better perspective. You can use getemail.io, an email search website, to find email IDs of professionals whom you would want to reach out to hire or take advice for.
Incentivize Your Employees
A smart way to go about things is to incentivize them. If you can tie your goals to rewards, then the motivation to achieve results will be much higher. CEOs play an important role in allocating resources and revenue to the company. If they spend time planning strategies that would encourage employees to do better, they will see positive results.
In terms of sales, CEOs can build strategies that promise rewards to their employees on hitting targets and getting closer to goals. Suppose the hierarchy is lenient, and CEOs engage in interaction with employees at a low level. In that case, it will inspire them to work harder and encourage them by knowing that they too can be promoted to a higher level if their work reaps outcomes.
There are many examples in which CEOs have tried to micromanage or participate in small operations that have resulted in failure or disaster. However, if done strategically, CEOs can make a big difference by being involved in bottom-level operations such as sales and customer relations.