Marketing is a dynamic field that involves back-breaking tasks to make a lasting impact on the minds of the customers. The end results should be increased revenues, user engagement, dwell time, and enhanced brand value. Sounds simple but the competition makes it difficult to accomplish.
With the advent of digital marketing strategies, the benefits of social media have extended up to web platforms. Social media widget is a trending vogue that emphasizes not to set bounds for your popular tweets, amazing future projects, user-generated content, etc., and allow them to be classified among your website content.
Twitter widget is an amazing tool for all digital marketers which enhances the website visuals offering them a good browsing experience. This comprehensive blog will brief you about what exactly is embed Twitter feed on the website and their benefits.
What is Twitter Widget?
Twitter widget is a tool that curates, manages, customize and displays all your twitter content across the web platforms and big screens.
This is done with the help of hashtags, mentions, and accounts that audiences use while posting on Twitter. There are various social media aggregators that fetch relevant content and display it on your website as a well-curated social wall.
Undoubtedly, Twitter is a powerful platform for increasing your brand’s online reach. You might spend a good amount of time fascinating your Twitter followers and building a loyal user base. But, what about the users who are unaware of your social media presence. With the Twitter widget, you can maximize your efforts without much hassle.
Because of its huge popularity, Twitter should be considered as a part of your inbound marketing. It draws your potential customers in and saves your efforts in pushing your brand onto prospects with an attempt to generate leads.
For a better understanding, let us delve into the reasons for embedding a Twitter widget on your website.
5 Main Benefits Of Embedding Twitter Widget
Here are some of the reasons that will give you insights into the benefits of embedding a Twitter widget on your website.
1. Creates a holistic platform
Users always look for a platform that is easy to explore and updates you with all your company’s activities. Embedding the Twitter widget brings all your tweets to a web platform. It streamlines your website giving it a modernized look. Besides that, your audience need not spend time exploring different business pages of the brand. Curate the content and create an exciting visual gallery. Isn’t that a convenient and frugal tactic?
2. Enhances visual appeal of the website
Website is an important factor that determines the engagement of customers with your brand. Hence, it should be as fascinating as the brand itself. To do so, you need not spend hours every day, updating your web pages, changing designs, and making it appealing to visitors. Twitter widget customize your feeds with oodles of features. It displays discrete Twitter feeds that suit the requirements of your website.
3. Increases your customer’s dwell time
What is more engaging than a social media wall displayed on your website. Widgets aggregate all the user experiences and stories shared by them with the help of hashtags or mentions. It urges your website visitors to go through the visual galleries, increasing their dwell time. Twitter is an interesting platform to engage visitors because of its huge popularity and diverse audience. With widgets, users can get a sneak peek at your feeds without having to leave your website.
4. Builds trust among your customers
In today’s competitive scenario, it takes no time for a user to switch brands. The reason being the lack of attention from the company’s end. User-generated content gives you social proof. It is a voguish method of creating transparency between you and your audience. It shows your approach towards your loyal customers, making them feel a part of your overall journey. UGC engages a considerable number of audiences and makes them feel acknowledged. It helps you interact with them which otherwise isn’t feasible.
5. Increases brand awareness
Twitter helps marketers in humanizing their brand. Above that, user-generated content plays a vital role in accruing customer loyalty. It helps increase your reach beyond the existing customer base. Twitter widgets display engaging content in a more attractive manner. It glues your audience to the website. Apart from that, your website engagement grows through word of mouth. CTA diverts your audience to your Twitter account which increases your followers there as well.
As mentioned above, it is a feature-rich tool that is neither complicated nor expensive. In the past few years, the Twitter widget has become a popular suite of tools to enrich your website and lets you stand out from the competitors. Many well-known companies are adapting this feature to make the best use of the diverse content with deeper engagement.
So, hurry up! Assemble your custom Twitter feed in a more fashionable manner that gives you a better marketing opportunity.
Happy Embedding !!
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